Education

How to price your wedding photography service
Pricing and packaging for wedding photography services can be difficult for photographers, especially those who are new to the industry. You want to make sure that you are not only covering your costs and making a profit, but that you...
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Branding for wedding photographers - what it takes.
Your brand is your wedding photography company's overall image and reputation. It encompasses everything from your logo and website to how you interact with customers. A strong brand distinguishes you in a crowded market and attracts the right customers. Here...
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How to define your target market as a wedding photographer
Understanding your target demographic is crucial if you're a wedding photographer. The demographic most likely to hire you for their wedding photography needs is known as your target market. You may better focus your marketing efforts and attract the correct customers by defining your target market.
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The Problem With Presets
All you need are a few good ones and that's it. The problem with buying multiple Preset packs hoping they will finally look perfect is that Presets will always look different depending on the light, whitebalance and most important: The...
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